Another top candidate in the keyword research tool market is Google's keyword planner. Google's Keyword Planner can help you find keywords, compare keyword trends, and make plans for the keywords you get. This keyword tool allows users to Jewelry Retouching Service analyze the popularity of past keywords and more accurately predict what will happen in the area of ​​keyword search. Some of the "advantages" of Google's Keyword Planner are the backlog of past keyword trends, the ability to track content popularity based on location, and the fact that it's free. This allows you to perform profitable keyword analysis at no cost. On the other hand, some of the "disadvantages" associated with . Google Keyword Planner are the lack of data on keyword trends and the inability to know which devices your target audience is using more. This can leave some blind spots when deciding how to use the keyword in the future and the platform on which people are displaying it.